Aro is a marketing services and consulting firm specializing in working with mid-market, business-to-business companies. We provide strategic direction that helps our clients to:

• revitalize their brand(s)
• align their positioning with customer needs
• create more effective, consistent marketing programs
• successfully launch new products
• increase ROI

The AIM Program™, a comprehensive process that addresses key issues facing the company. The program begins with on-site work, includes field research with distributors, installers, and customers, and concludes with a written report covering customer perceptions and preferences, branding & positioning recommendations, and guidelines for a 12 month marketing plan. The program is then supplemented with six months of implementation guidance.

Bullseye Product Launch™, a systematic approach to successfully launching a new product. This process is designed to ensure that product launches are properly thought through and planned. Special emphasis is given to product positioning, and determining the new product's potential effect on existing brands.

Facilitated Brainstorming sessions tailored to address specific challenges facing your company. These group sessions utilize user-friendly creativity techniques that generate creative solutions quickly and efficiently, using your best resources: your own employees.

Presentations, typically when new branding and positioning strategies are launched. We have made presentations to national sales forces, distributor groups, and entire companies.

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